Being involved in digital technology for a living, you could argue that I’m biased, but I don’t see printing going away any time soon. The history of printing starts as early as 3500 BCE where Mesopotamian civilizations used cylinder seals to certify document written in clay. These were some of the first documents humans ever produced. Printing has come a long way since clay tablets; it now features an array of modern technologies which impact people’s daily lives.
“Printing is dead”, you may have heard this statement used over the last few years, this is a misconception that was primarily caused by the rise of digital. Printing is far from dead; printing has not only a future but an exciting one.
Print is also increasingly collaborating with digital media, no matter how we develop our access to web content over the years because it is such a trusted web leader. People like to hold printed items in their hands. According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online
The printed word is powerful. It offers engaging information that is easily retained as opposed to the sketchier brief message of radio, television and online posts. With print marketing such as brochure prints or flyer prints, businesses have the opportunity to explain their services, products and benefits in a creative and eye-catching way.
We know that the world is moving towards the digital of things. However, there is a new generation of marketers who are reverting to the old way of things. Why? Because these time-tested things have passed the most stringent marketing requirements. It’s like deja-vu. History repeats itself. People are coming back to high quality printed marketing collaterals. And the reason for this is simple: it works! And if something works, why break it?
